Episode 6: Featuring Isa Watson, Founder, and CEO of Squad

In this episode of the Net Effects Podcast, co-hosts Les Ottolenghi and Mark Bavisotto discuss all things social with Squad CEO and Founder, Isa Watson. In this podcast on tips for social media marketing, you’ll get an insightful look at what it takes to build meaningful connections on social platforms and keeping people happy and engaged.

Episode highlights:

  • Social media is really difficult to have real interactions and build real-world relationships which has created a self-selecting and polarizing environment. The ad-driven business model has exacerbated a quantity over quality.
  • From a broad perspective, social media is a great discovery tool but there is a deeper connection missing. Isa Watson poses, How can we reframe how we think about interacting with people via technology?
  • Squad seized an opportunity in the social consumer space, pivoting from enterprise company to consumer company.
  • The dopamine-effect goes deeper when individuals have genuine interactions with a handful of people.
  • Personal transformation and self-awareness: This is the year to talk about mindfulness around mental health.

In our tips for social media marketing podcast, Isa Watson is forward-thinking and “bullish on the new social,” offering perspective on how to navigate our relationships and world with technology as a useful aid. Listen to the full episode now.

About Isa Watson and Squad: Isa Watson is an Inc 30 under 30 entrepreneur and a classical pianist. She is the Founder and CEO of Squad, a leader in the newly coined “connection economy.” Isa left Wall Street to found Squad, an app that helps millennials make new friends, meet new people and build genuine connections. Backed by notable Silicon Valley VC firms, Squad has been scaling nonstop since its launch.

Much more than just a VC-backed founder, Isa heavily incorporates her core values into the product and the way in which Squad scales. Unlike many digital platforms, Squad has created a community where people feel (a) like they can bring their true selves, and (b) are rooted in values like respect and integrity. With Squad, Isa is taking best practices from digital products to reimagine how people connect in real life, off their screens – and, as a result, build healthy lives.